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Equity Ski Brochure

Equity Ski from STG Travel offered all-in ski and snowboard holidays designed around personal service, genuine value for money and total reliability. With a single call, customers were put in touch with their own member of staff who handled every aspect of the booking from start to finish.

The All-In Approach

Equity Ski built its offer around choosing a company you could trust, taking care of everything so you were free to enjoy your holiday. The all-in price system was designed to keep costs down and keep things simple.

What the All-In Price Covered

The unique all-in price scheme aimed to give unbeatable value and convenience, with just one price covering the lot. Included were:

  • Flight
  • Transfer
  • Half board hotel or chalet
  • Ski lift pass
  • Hire of ski equipment
  • Ski tuition or ski companion
  • Ski insurance

With one price covering everything, holidaymakers did not have to worry about all those extras mounting up. Customers who had their own skis or did not want lessons could receive a reduction, as detailed on the "Ski reductions" price insert.

Why Prices Were Kept Low

Because almost all customers took the full package, suppliers offered good deals in return for volume business. As Equity did not make profits on all the separate elements, customers could save as much as £50 to £150 like for like. A further bonus was that no precious holiday time was wasted getting fixed up in resort or fiddling with Euros, leaving customers free to enjoy their skiing.

Frequently Asked Questions

What did the Equity Ski all-in price include?

The single price covered flight, transfer, half board hotel or chalet, ski lift pass, hire of ski equipment, ski tuition or a ski companion, and ski insurance.

Could I get a reduction if I had my own skis or did not want lessons?

Yes. As the customer was the boss, Equity offered a reduction for those bringing their own skis or not requiring lessons, with details shown on the "Ski reductions" price insert.

How much could I save by booking with Equity Ski?

Because Equity did not make profits on all the separate elements, customers could save as much as £50 to £150 like for like.

Why were the prices so low?

Almost all customers took the full package, so suppliers gave Equity good deals in return for volume business, helping to keep prices low.

What kind of service could I expect?

Equity aimed to provide the best possible personal service, with one call putting you in touch with your own member of staff who handled every aspect of the booking from start to finish.

Did the all-in package save time in resort?

Yes. With everything arranged in advance, customers wasted none of their holiday time getting fixed up in resort or fiddling with Euros.

This brochure is part of the Catalink archive and may no longer be available to order. The information above describes STG Travel. For current details, visit the company's official website.

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Past Covers of Equity Ski Brochure

Equity Ski Brochure cover from 11 September, 2008
Equity Ski Brochure cover from 14 March, 2008
Equity Ski Brochure cover from 20 November, 2007
Equity Ski Brochure cover from 17 October, 2006

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