Emperor Tours is a UK-based specialist travel company with over 20 years of experience crafting personalised, high-quality holidays throughout Asia. Holding ABTA membership (number Y6161) and a full ATOL licence, Emperor Tours built its reputation on bespoke itineraries that treat every traveller as an individual. Their China brochure brings together an exceptional range of flexible tours — from cultural expeditions along the Yangtze to family adventures and solo journeys through ancient cities.
Whether you are planning a solo adventure, a group tour, or a family holiday, Emperor Tours tailors each itinerary to your exact requirements. The team has either lived in or extensively travelled through China and Indochina, meaning their local knowledge runs deep. Flights, accommodation, meals, guided tours, taxes and charges are all bundled into packages with no hidden costs, giving travellers complete peace of mind before they depart.
The Emperor Tours China brochure spans a wide variety of holiday styles. Highlights include river journeys and Yangtze cruises, cultural tours through China's imperial heartlands, beach holidays, and special-interest itineraries for those seeking something truly bespoke. Accommodation options range from comfortable mid-range hotels to high-standard properties handpicked by the Emperor Tours team, and the brochure offers a generous selection of add-ons and package upgrades to personalise your trip further.
Emperor Tours is a fully bonded operator. ABTA membership (Y6161) means your holiday is backed by the travel industry's recognised consumer protection scheme, while the ATOL licence provides financial protection on all flight-inclusive packages. These credentials reflect Emperor Tours' commitment to responsible, trustworthy travel — a consistent feature of a company with more than two decades in the Asia specialist market.
While this brochure focuses on China, Emperor Tours also produces programmes covering Vietnam, Cambodia, Laos, Japan, Singapore, Malaysia and Nepal. Travellers who enjoy their China experience with Emperor Tours have a broad suite of complementary Asian destinations to explore in future seasons, all delivered with the same personalised service and expert local knowledge.
Emperor Tours offers a broad range of holiday styles including cultural tours, Yangtze river cruises, family trips, beach holidays, group tours, solo travel packages, and fully bespoke special-interest itineraries. Each can be tailored to individual budgets and interests.
Yes. Emperor Tours' China packages are typically all-inclusive of flights, accommodation, meals, guided tours, taxes and standard charges, with no hidden costs. Specific inclusions vary by itinerary, so the brochure sets out exactly what each package covers.
Yes. Emperor Tours holds ABTA membership number Y6161 and a full ATOL licence, providing comprehensive financial and consumer protection on all bookings. This means your money is protected in the event of company failure or flight cancellation.
Emperor Tours is based in Cranbrook, Kent, in the United Kingdom. The team has over 20 years of direct experience living and travelling in China and across Southeast Asia, which underpins the quality and authenticity of their itineraries.
Absolutely. Family holidays are one of Emperor Tours' specialisms. The company designs itineraries that balance sightseeing, cultural experiences and practical considerations for families travelling with children, and can adapt pace and activities to suit different ages.
Yes. In addition to China, Emperor Tours operates programmes covering Vietnam, Cambodia, Laos, Japan, Singapore, Malaysia and Nepal. Their expertise spans the breadth of Asia, making them a useful single contact for multi-country itineraries.
Note: this brochure is from our archive. Details, prices and availability shown in the original brochure may no longer be current. We recommend contacting Emperor Tours or a current travel specialist directly for up-to-date China holiday options.
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