Visit Sweden introduces travellers to a country often described as one of the world's most modern and advanced, where cutting-edge technology, urban trends, social reform and design sit alongside a deep and loving relationship with nature.
Visit Sweden highlights the openness and informality that foreign guests find so striking on a first visit. Beyond its modernity, the country offers a naturalness that has grown into something of a national religion, with priceless natural luxuries close at hand.
The unique Swedish Right of Public Access is an expression of this special relationship with the land, making the countryside more accessible in Sweden than in probably any other country. Nature and the changing of the seasons have a huge impact on Swedish customs and traditions, which visitors often find exotic and attractive.
Some say Sweden has all the advantages of modern society but few of its common problems. Travel is easy, safe and convenient, and the country's considerable size means the regions vary greatly in landscape. Its history as a great power in Europe has produced a cultural heritage of magnificence and diversity that surprises many visitors.
Sweden is often described as one of the world's most modern and advanced countries, positioning itself at the forefront of technology, urban trends, social reform, and fashion and design.
It is a unique expression of Sweden's special relationship with nature, making the countryside more accessible in Sweden than in probably any other country.
Visitors can enjoy open space, untouched wilderness, fresh air and clean water, and peace and quiet in abundance, all within easy reach even from the largest city centres.
The country's considerable size and the long distance between north and south mean the regions are very different, with great variations in landscape.
It is the essence of easy access to modern society's benefits and attractions, coupled with the countryside's genuineness and natural contact with history and traditions.
According to the brochure, travel in Sweden is easy, safe and convenient, with all the advantages of modern society but few of its common problems.
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